Partner - Salesforce Einstein Analytics
John Cosgrove is a passionate advocate for data democracy and data-driven work. Having been responsible for providing complex predictions and modelling to both government and enterprise, he became convinced that the ‘ivory tower’ approach to BI reporting could never unlock the full value potential of the technology – instead, insights had to be embedded directly into end-user workflows. This concept required a completely different type of tech stack, one which appeared with the release of Salesforce Einstein Analytics. The confluence of big data technology, cloud application layers, mobility and an increasing need to compete on the quality of human connections created the opportunity to launch a new way of designing CRM systems.