Doing Marketing Cloud right and building marketing automation capability within your organisation
Starting on the Marketing Cloud journey isn’t just a case of introducing another Salesforce cloud into your business. It involves moving from a record-centric to a people-centric way of thinking, placing customer communications and experience front and centre. Afterall, Marketing Cloud isn’t just for “marketing”, communication is central to every great experience whether you’re selling widgets or talking to stakeholders.
This session will cover the role of the Salesforce Admin in helping businesses prepare their data, get teams up and running, as well as ensure the best experiences are being created through cross-cloud, integrated, planning and design. We’ll also discuss building marketing automation teams. The skill sets required, where they should sit across marketing and IT teams, and how to leverage people’s existing skills to develop world class capability.