your marketing initiatives like sprints or marathons? |
Nurturing is not new and it’s not an isolated exercise and it is a marathon, not a sprint, like email blasts. Marathons require commitment throughout the process, and you must align with the buyer’s journey and engagement level.
The nurture process is not a solo activity it should include Sales, Product / Brand Marketing and business stakeholders can share their subject matter expertise and customer knowledge to help understand your buyer’s needs and desires during the sales process. Nurturing requires thought leadership and answers to key business questions to gain greater success in future nurture campaigns.