the BRG, which includes brands such as RedBalloon and Adrenaline, we exist in
the unique Experience Economy. It changes at a pace which even we struggle to
keep up with. We have multiple partners, including Salesforce to help us
achieve our vision, and includes B2C and B2B Commerce, Marketing, Sales,
Service, Social and Communities.|
We’ve been told some of our projects couldn’t be done in time, but we achieved them anyway, with success and bruises to show for it.
We will tell you about our journey, which includes building a flexible micro-services architecture to plugs all of our IP and Salesforce Clouds together, as we move towards a true multi-brand strategy.