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Mitchell Klaassen Profile Photo

Mitchell Klaassen

Head of Technology

    Mitchell Klaassen heads up the technology team at the Big Red Group (BRG), tasked with delivering aggressive digital transformation projects to build a globally scalable technology platform for multiple experience marketplaces. Since taking the reigns more than a year ago, Mitchell has led the team in delivering a million-dollar transition from a largely custom-built stack onto Salesforce Commerce Cloud, breaking records along the way. Since then, the BRG have pushed their future-state architecture forward, including the implementation of a smart micro-services integration layer as part of their ambitious multi-brand stategy. All of this is underpinned by a Salesforce suite of B2C & B2B Commerce, CRM for services and sales, Marketing and Communities and cutting edge Machine Learning technology.

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