Mitchell Klaassen

Mitchell Klaassen heads up the technology team at the Big Red Group (BRG), tasked with delivering aggressive digital transformation projects to build a globally scalable technology platform for multiple experience marketplaces. Since taking the reigns more than a year ago, Mitchell has led the team in delivering a million-dollar transition from a largely custom-built stack onto Salesforce Commerce Cloud, breaking records along the way. Since then, the BRG have pushed their future-state architecture forward, including the implementation of a smart micro-services integration layer as part of their ambitious multi-brand stategy. All of this is underpinned by a Salesforce suite of B2C & B2B Commerce, CRM for services and sales, Marketing and Communities and cutting edge Machine Learning technology.