Head of Strategy
Lisa has held leadership roles in small and large companies as well as local government in the USA. She’s been working in the CRM space since the late 90’s helping customers drive business change through customer interactions. Salesforce in particular has been a focus while working with Idea Science for the last 6 years, and for the last year and a half she’s been educating customers and colleagues on the value of a continuous customer conversation and how to achieve and optimise business outcomes using CRM, marketing automation and insights. Recently she’s been on a marketing roadshow presenting Digital Transformation topics in Asia, South America and Europe.