As a sales trainer and user of SalesForce I work with organisation to improve compliance and adoption of their saleforce tool. After all it is a tool, a very effective one at that, only if though great information is entered at the right time, completely.
Garbage in garbage out they say. Increasing adoption rates, improving effective usage is about change and change is hard and uncomfortable.
So there are some psychological challenges involved . I will share some of these challenges and what you can do to engage and enrol user of salesforce to improve adoption and effective use.