5 Million Dollars Later: A Deep Dive into a thriving B2B Marketing Setup

Take a look at the Brisbane-based marketing automation set-up that was featured at Salesforce’s flagship global event in San Francisco – Dreamforce. A set-up that has contributed over five million dollars worth of sales, as well as a 34% increase in B2B prospect conversions. This session takes you through the highs and lows of a large financial services company as they implement Pardot and Salesforce, with spectacular end results. Through the lens of their Marketing and Digital Communications Manager, Jamie McCalman, you’ll see how they boosted their prospect conversion rate from 8% to 42% through persona/buyer lifecycle research, and targeted B2B lead nurture programs. Also, how they increased repeat purchase and lifetime value from existing customers by leveraging Salesforce CRM data to construct personalised customer journeys; delivering five million dollars in sales in under two years. This session is your roadmap to powerful, multi-channel B2B lead nurture. Converting prospects to customers, and turning customers into repeat customers.