Effective marketing starts with data. The efficient delivery of relevant communication requires a well-considered and optimized data model, which in turn provides agility across marketing campaigns and journeys. This enables you to respond to changing customer and market demands, while also providing more-accessible and powerful analytics.
In this session, Eliot Harper will be explaining the fundamental concepts that apply when working with data in Marketing Cloud. He will also share considerations and best practices for building a well-designed data model, to ensure optimal performance and accessibility of data across Sales Cloud, Service Cloud and all of your marketing activities.