The data held within your Salesforce environment is the lifeblood of your business. If your data quality is poor, your prospecting efforts become even more challenging.
In this presentation, Sensis Data Solutions will provide an overview of the data problems experienced by an Australian retail business using Salesforce at the core of their customer management and marketing activities. Many businesses don’t have the right tools and processes to effectively manage their data. Sensis Data Solutions will dive into the strategies they deployed to solve their client’s poor data entry practices, re-vitalise their existing data, and improve their customer marketing activities within a competitive marketplace.