Rich Wright

Rich is a CX, CRM, lifecycle and transformation strategist with over 10 years’ experience. Working with some of Australia’s largest and most iconic brands across a variety of industries, Rich has led many digital transformations including the change management strategies to ensure adoption and ROI. Rich has in-depth knowledge of multiple CRM and automation software, including proprietary built systems, and extensive knowledge in the Salesforce ecosystem. He has developed and implemented a multitude of complex digital transformation strategies, as well as more intricate solutions such as propensity modelling, migration analysis, predictive intelligence and complete data architecture blueprinting.