Tabcorp Lotteries: Sales Cloud Transformation Picks a Winner

Tabcorp Holdings Limited operates one of the largest retail networks in Australia for lotteries, wagering and gaming products and services. “the Lott” is the Australia’s Official Lotteries and operates licensed lotteries in all States and Territories in Australia (except WA). Last financial year, more than $2 billion in prizes was paid to winners, including 203 new millionaires in Australia. The same year, Australia’s Official Lotteries contributed over $1.1 billion to help support community initiatives like hospitals, schools and sporting groups. In 2017, the Lott implemented Salesforce Sales Cloud to manage all current and historical franchisees, outlets and franchise agreements, together with retail territory management and retail image management functions. Salesforce plays a crucial role in onboarding new franchisees in a highly regulated due diligence process. Learn about the Lott’s implementation journey including CRM foundations, data migration and integration, as well as how the solution has grown to include Point Of Sale asset management, contract management with document generation and digital signatures, GIS, and dynamic case management, and how continuous delivery is unlocking greater business value.